The scope of this effort includes working in non-profit organizations, corporations, government and media organizations, both domestically and internationally. The importance of ethics, branding and social media are also stressed.

Public relations majors are in demand and CBU graduates can find employment in a number of settings, including PR firms, professional services companies, PR departments in corporations, nonprofit organizations, government agencies, health care, and educational institutions. Jobs for public relations specialists are expected to grow by 24 percent through 2018, according to the U.S. Bureau of Labor Statistics.