Bachelor of Business Administration [B.B.A] Integrated Marketing Communications
Integrated Marketing Communications (IMC) refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace. IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.
Tution & Application Fees
| Year | Year 1 | Year 2 | Year 3 | Year 4 |
| Tuition Fee | $16000 | $16000 | $16000 | $16000 |
| Books and Supplies | $1000 | $1000 | $1000 | $1000 |
| Health insurance | $1100 | $1100 | $1100 | $1100 |
| Total Fees | $18100 | $18100 | $18100 | $18100 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| IELTS | International English Language Testing System | 6.0 | 9 | 3 |
| TOEFL | Test of English as a Foreign Language | 61 | 120 | 3 |
| PTE | Pearson Test of English | 48 | 90 | 3 |
1. Submit a TOEFL, IELTS, PTE-A,or SAT score.
- An SAT or ACT score is optional for admission but required for higher scholarship consideration.
2. Submit two letters of recommendation from academic references.
3. Upload or mail your academic records from all secondary schools attended. If your transcripts, diploma, or any other academic documents are not in English, you must include an official English translation.