To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching modern consumer behavior and putting it into action through real business projects and a required practicum in the marketing field. Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.