Doctor of Philosophy [Ph.D] Marketing
The study of how individuals behave in consumer-relevant domains investigating consumer choices and purchase behaviour. This area of marketing draws from social psychology and behavioural decision theory and includes a wide variety of topics such as Decision Making, Attitudes and Persuasion, Social Influence, Motivation, Cognition, Culture, Nonconscious Influences, Consumer Neuroscience, and Emotions. Some background in psychology, business and experience with experimental methods and data analysis provides optimal preparation for students pursuing the behavioural track.
Tution & Application Fees
| Year | Year 1 | Year 2 | Year 3 | Year 4 |
| Tuition Fees | $4469 | $4469 | $4469 | $4469 |
| Total Fees | $4469 | $4469 | $4469 | $4469 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| TOEFL | Test of English as a Foreign Language | 93 | 120 | 3 |
| IELTS | International English Language Testing System | 7 | 9 | 3 |
| PTE | Pearson Test of English | 65 | 90 | 3 |
Academic Eligibility:
- Students must complete a bachelor's degree, with a cumulative grade point average of at least 3.5/4.33
- A master’s degree from a recognized institution or its equivalent
- Students admitted directly from a bachelor's degree must complete at least 50% of the course work units required for the relevant department's master's program.
- A GPA of at least 3.67/4.33(A-) based on the last 60 credits of undergraduate courses is required to be eligible for the program.
Indian Student Eligibility:
Indian students are eligible to apply if they meet one of the following eligibility criteria:
- Completed a 4-year UG degree with first class in a relevant field from a recognized institution
- Or, completed a master degree with first class in a relevant field from a recognized institution
- Or, completed a 3-year UG degree with a first-class from a NAAC-accredited institution
Submission of GRE scores is not compulsory for this program, however, it is recommended to submit the scores (minimum 300) for a better chance of admission.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.