The program seeks to foster self-managed learning skills for life-long learning and provide a university experience consistent with the mission and aims of Brigham Young University.

The program accommodates those with no previous experience with Japan, its culture and language, as well as those who have received previous instruction at other institutions and/or who have otherwise had prior exposure to the language and culture, including heritage learners. The major is designed to help learners develop sound thinking and effective communication skills, as well as a sense of historical perspective and global awareness relative to Japan.