$19,241 /Yr
Co-op
Online
full_time
Graduate Certificate Strategic Relationship Marketing
- Postgraduate Certificate degree in Strategic Relationship Marketing at George Brown College is offered as a 1-year (2 semesters) program.
- It is an online program offered on a full-time basis.
- The graduate certificate program in Toronto provides students with foundational knowledge in marketing, with a focus on examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.
- Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.
- Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement.
- In the final semester, students work on a capstone project based on a real business situation.
- Students have to complete 2 semesters in-class in which 1 semester is consists of work experience.
- This program makes use of industry-standard cloud-based software, so students will require a laptop computer.
- It also requires the successful completion of one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid).
- Either one will give students the practical experience employers value. The work term occurs after the end of the second academic semester.
- George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process.
- The average salary of the program goes up to 37,000 USD.
Tution & Application Fees
| Year | Year 1 |
| Tuition Fees | $17775 |
| Health Insurance | $566 |
| Books and supply | $900 |
| Total Fees | $19241 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| IELTS | International English Language Testing System | 6.5 | 9 | 3 |
| TOEFL | Test of English as a Foreign Language | 88 | 120 | 3 |
| PTE | Pearson Test of English | 60 | 90 | 3 |
Academic Eligibility:
- Students must complete an Advanced Diploma (3-year) from a recognized college or university.
- Or, Students have to complete a Bachelor's degree from a recognized university.
- Students must demonstrate relevant work experience (resume and references required).
- Students with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.
- In addition, students who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level and may be required to write the George Brown College English admission assessment
Indian Student Eligibility:
Indian students are eligible to apply if they meet one of the following eligibility criteria
- Students must have graduated from a recognized university or college.
- The graduate 1st or 2nd class degree results are required.
- The second class degree result must have a minimum overall average of 55% for Business programs and 60% for all other streams.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/PTE/any equivalent test to get admission to this program.