Westminster's Business Studies program offers a concentration in Marketing that prepares you to enter a career in marketing or go on to graduate studies after completing your bachelor's degree. You can explore areas of personal interest through directed studies or examine important and timely issues in our "special topics" courses.

Throughout your studies you will enjoy excellent access to facilities, experienced faculty, and other resources.

What You'll Learn

You may elect to pursue either a B.S. or B.A. degree in Business Studies with a Marketing concentration.

Through this major, you will be able to:

• Analyze the competitive environment and the firm's positioning to develop successful advertising campaigns.

• Demonstrate effective selling skills.

• Use a variety of quantitative and qualitative market research methods for marketing decision-making.

• Prepare a successful marketing plan for changing environments.