The Marketing major area of specialization provides business students with an understanding of the basic concepts of marketing with an emphasis on emerging techniques and technologies. This major area of specialization prepares students to practice marketing in a changing competitive environment. Specifically, it covers the 4 Ps of marketing (i.e., product/service, price, promotion and place/distribution) from a managerial perspective. Additionally, the marketing program of study is flexible, allowing business students to concentrate on specific areas of professional pursuit such as sales management, advertising, retailing, or marketing research.

The primary goals of the Department of Marketing are:

• to contribute to marketing knowledge through conducting scholarly research and disseminating the research findings through leading journals;
• to excel in imparting marketing knowledge to students and honing their critical-thinking skills so as to prepare them for potentially successful careers in an increasingly competitive, dynamic, global, and service-and technology-oriented environment; and
• to be of service to the business and professional communities at large.

A program of study in marketing offers students better understanding of and insights into:

• Marketing’s role within the organization and society;
• The various ‘markets’ for goods and services through better identification and analysis of consumer needs, wants, and interests;
• Marketing’s responsibility to society in legal, ethical, and moral matters;
• Methods, procedures, and techniques used in planning and managing marketing decisions.