$54,135 /Yr
On-campus
full_time
Bachelor of Arts [B.A] Marketing
- Marketing is an important aspect of a business’s success. With increasing competition around the world, how companies portray their products and services is key to differentiating themselves from each other. Effective marketers use knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers and how to best capture their attention. Marketing is not only advertising and promotion but also involves market research and analysis.
- Marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects (sophisticated email services, digital networks, and social media) and the tools for research and evaluation. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will set students on a path of continual learning and growth throughout their careers.
- Marketing learning goals:
- Students will show excellent communication skills.
- Students will understand and be able to apply the "marketing concept".
- Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
Tution & Application Fees
| Year | Year 1 | Year 2 | Year 3 | Year 4 |
| Tuition Fees | $48510 | $48510 | $48510 | $48510 |
| Books and Supplies | $1200 | $1200 | $1200 | $1200 |
| Others | $4425 | $4425 | $4425 | $4425 |
| Total Fees | $54135 | $54135 | $54135 | $54135 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| TOEFL | Test of English as a Foreign Language | 68 | 120 | 3 |
| IELTS | International English Language Testing System | 6.0 | 9 | 3 |
| PTE | Pearson Test of English | 48 | 90 | 3 |
Academic Eligibility:
- Undergraduate applicants should have the equivalent of a U.S. grade-point average of 3.0 on a 4.0 scale.
- Provide official, certified English language translations of all transcripts from each educational institution attended.
- Official external mark sheets should be submitted as part of the evaluation process in the educational system attended. Transcripts must have the official seal or stamp from the issuing institution.
- Students who have completed the Ordinary and/or Advanced Levels, or the International Baccalaureate must have the results sent directly from the testing agency.
- Applicants whose native language is other than English must demonstrate English proficiency regardless of the length of residency in the U.S., their citizenship, or their immigration status.
- Seattle University does not require the ACT or SAT of international freshman applicants. However, these scores do enhance an application, and sufficiently high critical reading and writing scores will be accepted in lieu of the TOEFL to demonstrate English proficiency.