Bachelor of Science [B.S] Marketing
The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.
BSBA-MKG majors are encouraged to gain practical work experience through internships, student organizations and community service. In addition, the Heavener School of Business offers students a wide variety of academic and career and leadership programs, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult an academic advisor/career coach for specific information.
Tution & Application Fees
| Year | Year 1 | Year 2 | Year 3 | Year 4 |
| Tuition Fees | $28658 | $28658 | $28658 | $28658 |
| Books and supply | $810 | $810 | $810 | $810 |
| Total Fees | $29468 | $29468 | $29468 | $29468 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| IELTS | International English Language Testing System | 6 | 9 | 3 |
| TOEFL | Test of English as a Foreign Language | 80 | 120 | 3 |
| SAT | Scholastic Aptitude Test | 1330 | 1600 | 1 |
| ACT | American College Testing | 30 | 36 | 1 |
Academic Eligibility:
- Students should hold a high school degree or equivalent degree from a recognized institution.
- Students must have a GPA between 4.4 to 4.6.
- Submission of IELTS, TOEFL, or PTE score is required.