Winthrop University's Visual Communication Design (VCD) program imparts rigorous professional preparation over a comprehensive four-year bachelor degree in illustration, graphic, and interactive media. The VCD faculty, facilities, and technology support students? research, analysis, and design necessary for their end products to meet audience needs and intended contexts for print, screen, or built environments. We empower students to become directors of visual communication, who think conceptually, with an emphasis on systematic and strategic approaches to design.?

?Graphic Designers are responsible not only for how information is presented, but how it is perceived by the viewer. This may involve informational, promotional, and commercially-oriented means. The designer acts as a liaison between a client and the public; his or her job is to be sure a specific message is delivered effectively and efficiently, in a manner that is visually sophisticated.

Winthrop University's Visual Communication Design (VCD) program imparts rigorous professional preparation over a comprehensive four-year bachelor degree in illustration, graphic, and interactive media. The VCD faculty, facilities, and technology support students? research, analysis, and design necessary for their end products to meet audience needs and intended contexts for print, screen, or built environments. We empower students to become directors of visual communication, to think conceptually, and to have an emphasis on systematic and strategic approaches to design.