The doctoral program in marketing at Kelley provides students with a rigorous conceptual and empirical foundation to be thought leaders in academia. The focus is on delivering the highest quality doctoral education and preparing candidates for research careers at leading academic institutions. A unique strength of the Department of Marketing is the broad expertise of its faculty, across all areas of marketing, including consumer behavior, marketing strategy, and quantitative modeling. Another critical strength is the focus on collaboration between doctoral candidates and faculty. Each doctoral student is matched with a faculty member from the moment they are admitted to the program, and they learn the research process by working closely with faculty on mutually interesting research projects.