For the past few years, marketing professionals have simply inherited social media responsibilities - and struggled to navigate this next generation of marketing communications. More and more companies are realizing they need more than just good intentions behind their social media channels. They need strategy. They need real experience. They need dedicated Social Media Managers. And they're hiring them - putting greater and greater portions of their marketing dollars toward social media and reputation management. That's exactly what your social media marketing degree from Lewis University will help prepare you for.

• Learn social media successes and faux pas using real life case studies from Facebook, Twitter, Tumblr, YouTube, LinkedIn and more
• Create and implement social media marketing strategies for real-world clients
• Target corporate messaging to an increasingly mobile and connected audience
• Learn why multi-way communication is replacing one-way corporate shouting
• Learn how to create multimedia content to bring life to your social channels

Upon graduation, you will be prepared to strategically help organizations through a wide range of marketing careers, including:

• Social Media Managers
• Facebook Community Manager
• Digital Marketing Strategist
• Social and Search Engine Marketing Specialist