The program focuses on theories, concepts, and best practices in verbal and nonverbal communication, as well as using different forms of media to inform, educate, and persuade audiences across various contexts and cultures.

The degree of Bachelor of Arts or Bachelor of Science with a major in communication requires the successful completion of 120 hours, including?

• ?the UCA Core: complete 38 hours to meet lower-division UCA Core requirements ?and complete upper-division UCA Core requirements using designated courses ;?

• ?40 upper-division hours;?

• ?special BA or BS degree requirements specified by the university;?

• ?a major as described below;?

• ?a minor as arranged through the student?s minor advisor.