It stresses the importance of conceptual development and the integration of form and information for the purpose of effective visual communication. The program emphasizes civic responsibility and the role of the graphic designer in the community. Students hone not only their artistic and professional skills but also their understanding of the fundamental issues of society and what, as professional artists, can do in service to others. This program prepares students for careers in design-related fields such as publication design, collateral design, and web design.