The Integrated Marketing Communication curriculum prepares you to perform consumer research, strategic planning, message creation, and product branding through a variety of media platforms and in different settings. Developed through market research, the new program received the strong endorsement of our professional Advisory Board to meet a growing demand for technically savvy graduates with integrated skill capability to implement multi-media and social media marketing programs.

When you choose to major in Integrated Marketing Communication, you will benefit from a new interdisciplinary program that pulls together project-based coursework in Marketing, Public Relations, Advertising, Social Media, and Graphic Design. You will be able to choose up to four internship opportunities in areas of your interest to further your professional development. In addition, the Senior Capstone Seminar will ease your transition from student to professional, offering career preparation and job search skills.