Marketing - Bachelor [4 Years]
$27,980 /Yr On-campus full_time

Bachelor of Science [B.S] Marketing

The degree program provides students with a thorough study in marketing with an emphasis on the development of skills in a variety of marketing areas study such as consumer behavior, strategy, and research.

Students can select electives to focus on specific business areas, such as:

  • Student Learning Outcomes
  • College of Business Administration
  • Bachelor of Science in Marketing.

Undergraduate marketing majors will acquire high quality training in marketing that prepares them for their careers.

Students will possess core marketing fundamentals. Specifically, they will be able:

  • Students will exhibit comprehension of core marketing fundamentals
  • Undergraduate marketing majors will be able to successfully communicate marketing knowledge.
  • Undergraduate marketing majors will synthesize information in the internal and external environment for marketing decision making. Undergraduate marketing majors will formulate a marketing plan that aligns forces in the external environment with the core competencies of the firm.
  • Undergraduate marketing majors will demonstrate active management of a marketing strategy in a competitive environment.

    • Examinations

    Exam Type Exam Name Score Out of Score Exam Level
    TOEFL Test of English as a Foreign Language 79 120 3
    IELTS International English Language Testing System 6.5 9 3
    PTE Pearson Test of English 58 90 3