This degree centers on the extensive efforts needed to operate a business. Success involves developing a foundational understanding of how to manage an organization?s day-to-day operations. General business gives you the flexibility to pursue a broad base of courses to develop in-depth knowledge of a complementary field of interest and to tailor your program to fit your individual needs.

This BSBA is the degree for individuals seeking a role with varied managerial responsibilities in business, government, the military and not-for-profit organizations, both in the U.S. and the world over. Opportunities lie primarily in the fields of general management, office systems, operations, production management, quality control, customer service, retail management and personal selling. This degree also prepares you for admission to graduate programs in business and professional schools of law.

The Sorrell College of Business is committed to helping you achieve your educational goals by providing highly flexible degree programs and courses. Options are available for both full-time and part-time students through a variety of times and delivery platforms including traditional day classes, night and weekend classes and online courses.

Occupations with a general business emphasis include:

• Customer Services Manager
• Operations Manager
• Production Manager
• Retail Store Manager
• Quality Control Manager
• Business Manager
• Sales Representative
• Office Manager