$22,416 /Yr
On-campus
full_time
Master of Business Administration [M.B.A] Marketing Data Analytics
- Data analytics is a rapidly growing field, part of which has occurred in the domain of marketing and marketing research.?
- Data analytics involves defining problems surrounding marketing questions, such as customer relationship management, consumer behavior, customer service, pricing, sales force management, advertising, business-to-business and channels relationships.?
- Once problems are defined, data analysts are responsible for gathering the right information (the data) to solve the problem and apply sophisticated data analytics tools to provide empirical answers.?
- An important part of the process is to present and explain the data findings to a marketing audience. Marketing action is generally taken based on data definition, gathering, manipulation, and analysis.
Tution & Application Fees
| Year | Year 1 | Year 2 |
| Tuition Fees | $22416 | $22416 |
| Total Fees | $22416 | $22416 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| GMAT | Graduate Management Admission Test | 550 | 800 | 2 |
| GRE | Graduate Record Examination | 308 | 340 | 2 |
Academic Eligibility:
- Applicants must hold a bachelor’s degree in business or in a related field or equivalent from a recognized institution.
- A GPA of at least 3.0/4.0 is required to be eligible for the program.
Indian Student Eligibility:
- Students must complete an undergraduate degree with first-class in a relevant field from a highly ranked university in India.
- Or, students completed a master's degree with first-class in a relevant field from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.