The marketing student develops an understanding of the concepts, functions and institutions of marketing, an appreciation of the consumer orientation, the skills to analyze and the ability to formulate marketing policies. The marketing major is particularly relevant to the student planning a career in sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing services, purchasing, business logistics, small business operations, executive management, consulting, business education, or employment in certain government agencies as well as many non-profit organizations.