The major in International Business leading to a Bachelor of Arts degree emphasizes specialized skills and knowledge necessary for success in the global environment. This program prepares students for the complex requirements of international business: technical and functional competence, world languages, cultural awareness and sensitivity, familiarity with international institutions, and the conduct of global business. A major strength of the International Business program is the combination of general and international business coursework with intensive language and cultural studies.

Students completing the bachelor degree in International Business will be prepared to do the following:

• Recognize the fundamental economic forces that shape a country's stake in the global economic order, and establish the implications for national and business policy of the international economy.

• Evaluate the financial risks of doing business in a specific country.

• Develop a plan for effectively marketing a product in a foreign market.

• Identify and create strategies to meet the challenges of doing business internationally.