Students graduating with a Bachelor of Business Administration in Marketing will be able to demonstrate:

• A baccalaureate content knowledge of the major discipline.
• The ability to communicate effectively.
• Knowledge of the external environment of business.
• The ability to identify, formulate, and solve business problems using appropriate methodologies and tools.
• An appreciation of professional and ethical responsibilities.
• The ability to function well in groups.
• Knowledge of the functional areas of organizations and how they relate to each other.