While most market researchers have a basic business degree, the Bachelor of Science in Consumer Research, Analytics, and Communication program at IIT will take your academic preparation to the next level. From a cognitive perspective, you’ll understand how people digest new information and make decisions. From a sociological perspective, you’ll know how best to measure those opinions, attitudes and beliefs. And from a communications perspective, you’ll be able to tailor the message about your findings to a particular audience.This degree is ideal for students who want the practicality of a business degree, but are also fascinated by human motivation and cognition. It’s a hands-on program, where the expert who guest lectures in your class first semester may end up becoming your supervisor at an internship during your senior year.