You will take?courses?that prepare you for the world?s job market including advertising strategy, creative, design, research, and media planning. Plus, our location in the Miami area allows you to explore unique?internship opportunities?within the region?s numerous advertising agencies, private corporations, and non-profit groups.

Upon graduation, you will be prepared to:

• Identify target audiences and develop effective advertising campaigns.
• Understand how research, strategy, and positioning interact.
• Experience the creative process and develop strong creative ideas for print, broadcast, and interactive media.
• Explain the role of advertising in our national and world economies.
• Understand the influences of advertising on cultural norms, tastes, and trends.