Marketing - Bachelor [4 Years]
$59,690 /Yr On-campus full_time

Bachelor of Business Administration [B.B.A] Marketing

This major area of specialization prepares students to practice marketing in a changing competitive environment.? Specifically, it covers the 4 Ps of marketing (i.e., product/service, price, promotion and place/distribution) from a managerial perspective.? Additionally, the marketing program of study is flexible, allowing students to concentrate on specific areas of professional pursuit such as sales management, advertising, retailing, or marketing research.

A program of study in marketing offers business students a comprehensive understanding of such topics as:

  • The critical role within organizations;
  • Identification of markets for products and services through better understanding and analysis of consumers? wants and needs;
  • The nature of global competition and identification of viable competitive strategies;
  • Methods used in planning and implementing marketing strategies;

  • The legal and ethical responsibilities of marketers.

Tution & Application Fees

Year Year 1 Year 2 Year 3 Year 4
Tuition Fees $53112 $53112 $53112 $53112
Health Insurance $3930 $3930 $3930 $3930
Books and supply $1000 $1000 $1000 $1000
Compulsory Fees $1648 $1648 $1648 $1648
Total Fees $59690 $59690 $59690 $59690

Examinations

Exam Type Exam Name Score Out of Score Exam Level
IELTS International English Language Testing System 6.5 9 3
TOEFL Test of English as a Foreign Language 80 120 3
ACT American College Testing 30 36 1
SAT Scholastic Aptitude Test 1320 1600 1

  • Obtain a score of 650 or higher on the redesigned SAT evidence-based reading and writing section .
  • Students whose official language is not English are required to submit IELTS or TOEFL scores.
  • Obtain a score of 27 or higher on the ACT English section.
  • Academic Eligibility: 
    Students must have an official secondary school transcript to get admission with minimum 3.6 GPA.