$29,550 /Yr
On-campus
full_time
Master of Science [M.S] Digital Marketing
Through this course one will:
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
- Learn to use social media to promote brands and engage with customers
- Gain knowledge and experience in search engine optimization and user experience (UX) design
- Interpret click-through analytics to evaluate online advertising efforts
- Learn from real-world examples and actual clients
- Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
- Benefit from a flexible schedule with multiple start dates throughout the year, and they can complete their degree in as little as 15 months
- Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
- Have the option to become SAS certified
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
- Learn to use social media to promote brands and engage with customers
- Gain knowledge and experience in search engine optimization and user experience (UX) design
- Interpret click-through analytics to evaluate online advertising efforts
- Learn from real-world examples and actual clients
- Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot, and Hootsuite
- Benefit from a flexible schedule with multiple start dates throughout the year, and students can complete their degree in as little as 15 months
- Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
- Have the option to become SAS certified
Tution & Application Fees
| Year | Year 1 | Year 2 |
| Tuition Fees | $29550 | $7388 |
| Total Fees | $29550 | $7388 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| IELTS | International English Language Testing System | 6 | 9 | 3 |
| TOEFL | Test of English as a Foreign Language | 80 | 120 | 3 |
| PTE | Pearson Test of English | 62 | 75 | 3 |
| Duolingo | Duolingo | 110 | 160 | 1 |
Academic Eligibility:
- Students should have Bachelors degree in the related fields from the recognized university.
- A GRE/GMAT exam is not required, however, exam scores may optionally be submitted in support of the application.
Indian Eligibility:
- A minimum Bachelor’s grade point average (GPA) of 3.0
- An Official English Language Proficiency examination such as: TOEFL, IELTS is required for all non-native English speakers.