On-campus
full_time
Bachelor Marketing
- The concentration emphasizes the important roles of marketing functions and how marketing professionals can add value to the organization and a broader society. The orientation of the concentration is managerial, where learning of practical and analytical decision-making skills is the focus. The courses in the concentration deploy class discussion, lecture, team project, and simulation game as the primary means of pedagogy.
- Past placement data indicate that about 25 percent of the Babson students chose marketing-related jobs right after their graduation. Because a marketing career can be very diverse from advertising, sales, marketing research, brand management, to merchandising, the Marketing Concentration first provides the students with a needed flexibility in choosing a set of marketing sub-field courses out of many depending on their specific interests.
- In addition, it ensures the integration of a variety of marketing sub-fields and general management in the required capstone course, contributing to the development of a whole manager with a strength in marketing, rather than producing a marketing specialist in a narrow sense.
Tution & Application Fees
| $52608 | $52608 | $52608 | $52608 |
| $1703 | $1703 | $1703 | $1703 |
| $8992 | $8992 | $8992 | $8992 |
| $63303 | $63303 | $63303 | $63303 |
Examinations
| Exam Type | Exam Name | Score | Out of Score | Exam Level |
|---|---|---|---|---|
| TOEFL | Test of English as a Foreign Language | 100 | 120 | 3 |
| IELTS | International English Language Testing System | 7 | 9 | 3 |
| PTE | Pearson Test of English | 65 | 90 | 3 |
- All applicants who graduated from high school less than five years ago are required to submit their official ACT or SAT score reports. We require either the SAT I or the ACT with the optional writing portion.
- SAT II test results are not required. Applicants who graduated from high school more than five years ago are not required to submit this credential.
- A TOEFL or IELTS score report is required for all international students for whom English is not their native language.