Definition and Scope

The field of Marketing discovers the needs and wants of people and creates products and services to satisfy those needs and wants. Therefore, Marketers are involved in:

• Research - finding out what people want and need
• Creation - developing new products
• Delivery - finding ways to get the products to customers efficiently and effectively
• Communication - informing customers regarding new and established products

Careers in Marketing

Described below are some of the major Marketing fields and examples of job positions within each field.

• Product/Brand Management

Product Manager, Brand Manager, Packaging Specialist, Pricing Specialist, Promotions Specialist

• Advertising/Public Relations

Account Executive, Copywriter, Art or Media Specialist, Media Buyer, Marketing Researcher

• Distribution

Traffic or Distribution Manager, Logistics Specialist

• Marketing Research

Marketing Researcher, Consultant, Analyst

• Sales

Professional salesperson in retail, wholesale or individual sales. Account, District, Regional, National Sales Manager

• Retail Management

Buyer, Department, Branch, Store Manager, Merchandiser, Sales Director/Manager, Promotions Specialist