The program includes the technical skills and the creative and intellectual capacity essential to the practices of graphic design and is intended to prepare students for employment in design studios, advertising agencies, packaging, publications and corporate design, film and television graphics, and Web and interactive design.

Visual communication. Packaging. Information. Branding. Connecting people with ideas and products and places. Aesthetics. Typography. Web, mobile apps, and interface development. Visual marketing. Information architecture. Interaction design. Crafting user experiences in the built and digital worlds. Helping companies reach consumers. Making causes memorable and accessible. Carefully considered communication of concepts to diverse audiences. Making ideas beautiful and information exciting. Graphic design explores systems, methods, and strategies for integrating typography, imagery, and form into a visual language that creates value, elicits emotion, and fosters understanding. Simply put, graphic design is an extraordinarily rich toolset for communicating the human experience.