At UNC, you’ll work closely with award-winning marketing professionals in a top bachelor’s degree program that is accredited by AACSB International—the gold standard of accreditation in business education. It’s why our graduates regularly score in the top 5-10 percent on the national Educational Testing Service Major Field Test in Business, and our marketing students have placed first in national marketing competitions.

A Bachelor of Science in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. The emphasis also prepares students for graduate study in marketing and business administration.